Success Stories

Transforming Recruitment Through Employee Referrals

Transforming Recruitment Through Employee Referrals

212

Referrals

212

Referrals

212

Referrals

49

Introductions

49

Introductions

28

Hires

28

Hires

42K+

Impressions

42K+

Impressions

Industry

Electric Vehicle

Size

4K+ employees

Office

London, England

Mission

We're on a mission to make a big green dent in the universe by building a truly sustainable energy system globally.

Overview

Octopus EV, a leading electric vehicle company within the Octopus Energy group, wanted to amplify their strong referral culture by creating a dedicated, branded platform for employee referrals. With referrals scattered across a shared ATS platform serving thousands of roles across the wider Octopus Energy group, the company recognised the need for a clearer, more accessible solution that reflected their employer brand and made it easier for employees to share opportunities.

"We've always believed that people refer because they genuinely want to work with great colleagues, not for rewards. Cruit simply made that easier."

Georgia Bentley

Talent Partner

Challenges

Solution

Results

The Challenge

Before implementing Cruit, Octopus EV's referral program existed within their shared ATS platform used across the entire Octopus Energy group. This created several critical challenges:

Objectives

Create a branded, dedicated referral platform specific to Octopus EV

Create a branded, dedicated referral platform specific to Octopus EV

Create a branded, dedicated referral platform specific to Octopus EV

Simplify the referral process for all employees

Simplify the referral process for all employees

Simplify the referral process for all employees

Increase employee awareness and participation

Increase employee awareness and participation

Increase employee awareness and participation

Drive referrals for harder-to-fill roles

Drive referrals for harder-to-fill roles

Drive referrals for harder-to-fill roles

The Solution

Octopus EV partnered with Cruit to launch a dedicated, branded employee referral platform. The launch combined multiple touchpoints: Slack announcements, printed flyers with QR codes, and integration into the onboarding process so new hires understood how to refer from day one.

To maintain momentum, Octopus EV implemented ongoing engagement through weekly company meetings featuring Cruit presentations, success stories shared on Slack, and consistent reminders in company communications. The platform's intuitive design, particularly its mobile app functionality, proved to be a game-changer, allowing employees to easily share roles from anywhere, anytime.

"The engagement we had was really surprising. People are actively utilising the mobile app, and it's a game changer having something accessible. You can send a role link to someone on the weekend right from your phone."

Georgia Bentley

Talent Partner

What do Octopus Electric Vehicles employees say about Cruit?

What has Cruit changed for you?

Cruit

For me Cruit has made it easier to refer, making the process smoother for both parties. To be honest it also is extremely quick which make me much more likely to refer; much less work for me

Octopus Electric Vehicles employee

What has Cruit changed for you?

Cruit

For me Cruit has made it easier to refer, making the process smoother for both parties. To be honest it also is extremely quick which make me much more likely to refer; much less work for me

Octopus Electric Vehicles employee

What has Cruit changed for you?

Cruit

For me Cruit has made it easier to refer, making the process smoother for both parties. To be honest it also is extremely quick which make me much more likely to refer; much less work for me

Octopus Electric Vehicles employee

What do you like best about Cruit?

Cruit

I personally like the user interface, it promotes efficiency whilst also encouraging referrals. I know quite a few people who have used it across my wider department.

Octopus Electric Vehicles employee

What do you like best about Cruit?

Cruit

I personally like the user interface, it promotes efficiency whilst also encouraging referrals. I know quite a few people who have used it across my wider department.

Octopus Electric Vehicles employee

What do you like best about Cruit?

Cruit

I personally like the user interface, it promotes efficiency whilst also encouraging referrals. I know quite a few people who have used it across my wider department.

Octopus Electric Vehicles employee

In what way were you referred to OEV? Can you tell something about how that went?

Cruit

My brother initially applied to Octopus EV. After settling into the role for three months, he told me how much he enjoyed the position and the culture, noting it was a really nice place to work, surrounded by friendly, like-minded people who genuinely want to help others. After hearing how much he was enjoying it I decided I wanted to be a part of that too, so he made an introduction to the talent team through the Cruit platform.

Octopus Electric Vehicles employee

In what way were you referred to OEV? Can you tell something about how that went?

Cruit

My brother initially applied to Octopus EV. After settling into the role for three months, he told me how much he enjoyed the position and the culture, noting it was a really nice place to work, surrounded by friendly, like-minded people who genuinely want to help others. After hearing how much he was enjoying it I decided I wanted to be a part of that too, so he made an introduction to the talent team through the Cruit platform.

Octopus Electric Vehicles employee

In what way were you referred to OEV? Can you tell something about how that went?

Cruit

My brother initially applied to Octopus EV. After settling into the role for three months, he told me how much he enjoyed the position and the culture, noting it was a really nice place to work, surrounded by friendly, like-minded people who genuinely want to help others. After hearing how much he was enjoying it I decided I wanted to be a part of that too, so he made an introduction to the talent team through the Cruit platform.

Octopus Electric Vehicles employee

Are you now also active as a referrer and what do you think of Cruit?

Cruit

I regularly speak to friends & old colleagues about what's available across Octopus EV and the Cruit platform is a great way to share that with them. Cruit is also really user friendly and easy to navigate. I like that it asks, "How much can you vouch for this person?" as this allows you to be completely honest and gives you the opportunity to talk openly and honestly regarding the referral.

Octopus Electric Vehicles employee

Are you now also active as a referrer and what do you think of Cruit?

Cruit

I regularly speak to friends & old colleagues about what's available across Octopus EV and the Cruit platform is a great way to share that with them. Cruit is also really user friendly and easy to navigate. I like that it asks, "How much can you vouch for this person?" as this allows you to be completely honest and gives you the opportunity to talk openly and honestly regarding the referral.

Octopus Electric Vehicles employee

Are you now also active as a referrer and what do you think of Cruit?

Cruit

I regularly speak to friends & old colleagues about what's available across Octopus EV and the Cruit platform is a great way to share that with them. Cruit is also really user friendly and easy to navigate. I like that it asks, "How much can you vouch for this person?" as this allows you to be completely honest and gives you the opportunity to talk openly and honestly regarding the referral.

Octopus Electric Vehicles employee

The Results

Since launching Cruit, Octopus EV has achieved impressive results, particularly considering they offer no financial incentives for referrals, a strategic decision aligned with their company values.

212

Referrals

28

Hires

42K+

Impressions

49

Introductions

"Since launching Cruit, we have achieved impressive results, particularly considering we offer no financial incentives for referrals, a strategic decision aligned with our company values."

Georgia Bentley

Talent Partner

The Future with Octopus Electric Vehicles

Octopus EV is committed to evolving their referral strategy to drive even greater impact. While early adoption concentrated on junior-level roles, the team has identified an opportunity to increase referrals for harder-to-fill positions through targeted initiatives.