Van Berkel turned 117 referrals into 20 hires
A manual referral process was pulling recruiters away from their work and rewarding colleagues too late. With Cruit, sharing a job takes seconds and every contribution is recognised the moment it counts.
A referral engine that recognises every contribution
Van Berkel Professionals specialises in the public sector, offering expertise in Finance, Legal, IT, and Interim Management, alongside the Van Berkel Academy for training and workshops. To grow its employee referral program, the firm partnered with Cruit to simplify recruitment and make sure every contribution to talent acquisition was recognised and rewarded.
“The numbers speak for themselves; the engagement has truly increased since we started using Cruit.”
Manual admin was crowding out the work that mattered
Before Cruit, Van Berkel struggled with a manual referral process that was inconvenient and inefficient. The extensive administration distracted recruiters from their core responsibilities, and employees were only rewarded at the end of the hiring process, leading to disengagement.
- Streamline the referral process end to end.
- Increase employee engagement by rewarding contributions at various stages.
- Enhance communication about the referral program.
“We wanted to make the referral process more efficient and rewarding for our colleagues.”
Automate the admin, then reward at every stage
By partnering with Cruit, Van Berkel implemented a centralised platform that streamlines and automates the entire referral process. Employees can submit referrals and track their progress in real time, significantly reducing the administrative burden that previously hampered the recruitment team. Cruit also introduced a tiered reward system that incentivises employees at various stages of the hiring process, so contributions are recognised and rewarded promptly.
The user-friendly app adds challenges and leaderboards, creating a competitive yet collaborative environment that encourages employees to refer high-quality candidates. This combination of automation, rewards, and gamification turned Van Berkel's referral program into a dynamic and effective tool for talent acquisition.
117 referrals, 20 hires, and a culture that participates
The transition to Cruit has yielded remarkable results. With 117 referrals leading to 20 successful hires, the efficiency of the recruitment process has significantly improved. The program's visibility rose sharply, with over 25,000 job views signalling strong employee interest and participation.
This heightened engagement has not only streamlined recruitment but also fostered a more collaborative company culture where employees actively contribute to building their team.
“The increased number of referrals and hires shows that our employees are excited about the program.”
The future with Van Berkel Professionals
Van Berkel is enthusiastic about its continued partnership with Cruit. The success of the initial rollout has set a strong foundation for future growth and innovation in the firm's talent acquisition approach.
- Enhance the program with more engaging challenges and incentives
- Use data insights to refine recruitment strategies
- Foster a culture of collaboration and recognition
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