Van Lanschot Kempen turned referral challenges into 233 hires
The program had potential but little visibility, and tracking was all manual. Cruit made referring simple and gave it structure, and employees, including on diversity goals, finally leaned in.
A private bank with an underused advantage
Van Lanschot Kempen offers independent wealth management, private banking, investment management and investment banking, built around preserving and growing clients’ wealth. Facing challenges in engagement and referral effectiveness, the team brought in Cruit to revitalise how they attract talent, raising awareness of referrals across the workforce, including for female candidates.
“With Cruit, we’ve seen more hires in less time. We’re getting more quality candidates, and our employees are more involved.”
Potential, but hidden and hand-tracked
The referral program existed, but few employees knew its benefits, so participation stayed low. Tracking referrals by hand made the whole thing hard to manage, and there was little to draw people into contributing. The raw potential was there, what it lacked was a structured, visible approach to bring it out.
- Enhance employee engagement in the referral process.
- Develop and distribute engaging materials about the program.
- Optimise tracking and follow-up procedures for referrals.
- Boost female hiring and attract diverse talent.
Automate the admin, gamify the effort
Cruit automated the referral system so employees could engage without friction. Real-time updates on open roles and the status of their own referrals gave people a genuine sense of involvement and ownership, replacing the manual chase that came before.
A gamified layer of challenges and rewards did the rest, motivating employees to take an active part in recruitment. The result was a notable rise in referrals, and a particular lift in referrals of female candidates, exactly where the team had set its sights.
“Employees are now more informed about job openings across the organisation. They can easily track their referrals, which has made the entire process much smoother.”
233 hires, and a workforce that shows up
In just a few months, Van Lanschot Kempen made 233 hires from 1,295 referrals, alongside a clear rise in employee participation. The platform generated more than 2,500 shares of open roles and over 600,000 impressions, sharply increasing the visibility of every vacancy.
233 hires from 1,295 referrals in a few months, with more women referred and hired than before.
“We now have a more engaging way to motivate employees to refer candidates and contribute to our recruitment efforts.”
The future with Van Lanschot Kempen
Referrals have become a vital part of the recruitment strategy. The team plans to keep engagement high and explore further enhancements, including personalised challenges aimed at increasing referrals of female candidates and broader recruitment initiatives.
- Roll out personalised challenges for referrers
- Keep raising referrals of female candidates
- Broaden the program across the wider organisation
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