SkyLift lifted referral hiring to 31% with the Cruit Challenge
Referrals arrived by phone and email, decent results, but no structure, and impossible to scale. Turning the program into a game gave it an identity, and the hire rate followed.
Twenty years in, a program worth reviving
SkyLift is the largest brand-independent service provider for elevators, marking its twentieth anniversary with more than 280 employees. By adopting the Cruit referral app, SkyLift revived its referral program, introducing gamified “Cruit Challenge” elements and real-time tracking that built a stronger sense of community and collaboration among staff.
“With Cruit, we gave an identity to our referral program, making it a vital part of our recruitment strategy.”
Decent results, but nothing to build on
SkyLift’s referral program delivered decent results but lacked structure, employees referred candidates informally through emails or phone calls. As the company grew, that manual approach became unsustainable, leading to missed opportunities and inefficiency. Many employees didn’t know the program existed, and those who did found the process cumbersome.
- Increase awareness of the referral program.
- Build a streamlined, automated, data-driven process.
- Boost employee engagement and participation.
- Establish a genuine sense of community.
Make referring a game worth playing
SkyLift rolled out Cruit to boost engagement and streamline referring, branding the whole effort as the “Cruit Challenge” and turning it into a central part of the hiring strategy. Real-time tracking let employees follow their own referrals, building ownership and cutting the repeated back-and-forth with HR.
Quarterly in-app challenges gamified participation, rewarding successful referrals with prizes and sparking friendly competition. Cruit’s marketing support helped promote the program right across the organisation.
“The in-app challenges made it a lot easier for us to refer someone. It turned the process into something enjoyable.”
Referral hiring doubled, and engagement with it
Since implementing Cruit, the share of hires coming through referrals climbed from 15% toward a goal of more than 25%, reaching 31%. Employee engagement rose sharply too, with people actively discussing potential referrals and eagerly joining the gamified challenges.
More than double the pre-Cruit rate, and comfortably past the 25% target the team set for itself.
“The engagement from our employees has skyrocketed; they’re now more involved and excited to contribute to the company’s growth through referrals.”
Candidate-to-hire rate
The future with SkyLift
What was once a neglected process is now a vibrant, engaging initiative. By leaning on the Cruit Challenge and actively encouraging use of the app, SkyLift keeps improving its hiring metrics while strengthening the culture behind them.
- Run quarterly in-app Cruit Challenges
- Push referral hiring past the 25% goal
- Keep strengthening the community around referrals
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