Securitas turned 5,500 guards into its best recruiting channel
Bulk sourcing was filling the funnel but not the roles. Referrals through Cruit now convert three times better, and the people arriving already know the job.
Hiring guards is a distribution problem
Securitas, a leading security services provider, faced significant challenges in recruiting qualified personnel in a diverse and dispersed labor market. Traditional recruitment methods were proving inefficient, leading to high costs and pressure on their recruitment team.
“We’ve seen a remarkable increase in the quality of candidates since implementing Cruit.”
Volume in, quality out, but not enough of it
The recruitment process showed room for improvement, as bulk methods sometimes resulted in fewer high-quality hires than expected. This meant the team had to conduct more interviews to find the right candidates. Differences in applicant responses by location also created some inconsistencies in the process, increasing costs and adding pressure on the recruitment team.
- Improve the quality of hires by leveraging employee networks.
- Streamline recruitment to reduce interviews per hire.
- Enhance employee engagement through innovative solutions.
Make sharing a job take five seconds, then make it a game
Securitas partnered with Cruit, a user-friendly app that lets employees share job openings within their networks. The approach raised engagement among staff and introduced a competitive element to the referral program, making participation genuinely enjoyable. By gamifying the process, employees were motivated to refer qualified candidates from their personal and professional circles.
The app’s intuitive design made it simple to track referrals and see the impact of a contribution, fostering ownership and pride in the hiring process. Securitas tapped a broader talent pool while boosting employee morale and collaboration.
“What attracted us to Cruit was the ease of sharing job vacancies, and the ability to add a competitive element.”
Three times the hire rate, from the same headcount
Since implementing Cruit, Securitas has seen a higher hiring rate via Cruit (30%) compared to their regular recruitment methods (10%). The quality of candidates has also improved, with more applicants coming through employee referrals, a competitive edge in the recruitment process.
Every ten referred candidates produce three hires, where ten sourced applicants produce one.
“We now have candidates coming through our employees, giving us an advantage in the recruitment process.”
Candidate-to-hire rate
The future with Securitas
Securitas is committed to further expanding the referral program by increasing user participation and enhancing employee engagement. The company aims to leverage platforms like LinkedIn to broaden its reach and attract more qualified candidates.
- Grow the share of employees actively referring
- Deepen engagement through the referral program
- Extend reach via LinkedIn and social channels
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