Flora Food Group turned a clunky program into 1,215 referrals
The old referral tool was hard to navigate, so most of 5,000 people simply never used it. Cruit centralised the program and made sharing a job take seconds, and the referrals followed.
A modern brand on outdated recruiting rails
Flora Food Group makes branded food products focused on natural, nutritious alternatives. As the business modernised, its referral recruitment hadn’t kept pace, so the team partnered with Cruit to rebuild the process around a far more user-friendly employee experience.
“Our referral program is now a key driver of talent acquisition, and we couldn’t be happier with the outcomes.”
Software that got in employees’ way
The previous software was difficult to navigate and failed to engage employees, which kept participation low. Referring meant leaving for an inconvenient external website, a barrier most people never bothered to cross. And with no centralised tracking or analytics, the team couldn’t even measure how the program was doing, let alone improve it.
- Lift employee engagement in the referral program to at least 50%.
- Centralise the whole referral process through Cruit.
- Improve both the quality and the quantity of candidates referred.
One place to refer, and proof that it works
Cruit gave every employee 24/7 mobile access to refer, wrapped in a genuinely user-friendly interface and supported by customised marketing materials. Flora paired the rollout with internal campaigns, live TA training sessions, eye-catching banners, and regular town-hall updates, so the whole company knew the program existed and how to use it.
Bringing everything onto Cruit centralised every referral and formalised a process that used to live in scattered inboxes. For the first time, the TA team had data-driven insight into what was actually working.
“Cruit’s flexibility and customer focus let us tailor the referral program to our needs, making it more accessible and engaging for our employees.”
More referrals, more hires in hard-to-fill roles
The partnership delivered a significant jump in referral numbers and employee engagement, translating into more hires in hard-to-fill manufacturing roles. Real-time analytics gave HR the insight to make smarter, faster adjustments, while the streamlined process cut administrative work so the TA team could focus on candidates.
1,215 referrals and 150 introductions from a workforce that finally found sharing effortless.
“The integration of Cruit has not only streamlined our referral process but also empowered our employees to take an active role in shaping our workforce.”
The future with Flora Food Group
Flora is set on getting more from the platform, broadening its impact while keeping employee engagement high. With innovation and continuous improvement built into how the team works, the referral program has room to keep growing.
- Push adoption of the full platform across every site
- Sustain engagement above the 50% target
- Keep refining with real-time referral analytics
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