“Partnering with Cruit allows us to make the referral process more efficient, data-driven, and rewarding for our teams. At GrandVision BeNe, our people are the heart of everything we do. This collaboration helps us empower them to play an even greater role in shaping our future.”

said Jennifer Kors, CHRO at GrandVision BeNe

Amsterdam, October 2025 — GrandVision Netherlands & Belgium as part of Essilor Luxottica, a leading name in optical retail, has selected Cruit to enhance and modernize its employee referral program. The partnership is designed to make referrals more engaging, transparent, and impactful for GrandVision's workforce across the Netherlands and Belgium.

By adopting Cruit’s referral optimization platform, GrandVision BeNe aims to strengthen employee involvement in recruitment while improving efficiency and reducing time-to-hire. The solution introduces automation, analytics, and gamified engagement features that turn referrals into a seamless part of daily work life.

"GrandVision’s focus on innovation and people-first values aligns perfectly with what Cruit stands for. We’re proud to help them build a referral culture that rewards collaboration and supports their mission of accessible, high-quality eye care."

said Thijs Visser, Co-Founder of Cruit.

The rollout will begin in Q4 2025, supporting GrandVision’s broader talent acquisition goals and reinforcing its position as an employer of choice in the retail and health sectors.