Industry
Wealth Management
Size
1500+ employees
Office
's-Hertogenbosch, Netherlands
Mission
Van Lanschot Kempen focuses on independent wealth management, specializing in private banking, investment management, and investment banking.
Overview
Van Lanschot Kempen offers a comprehensive suite of private banking services focused on preserving and growing clients' wealth. Their services include tailored investments, personalized advisory, estate planning, and financing solutions. Facing challenges in employee engagement and the effectiveness of their referral program, Van Lanschot Kempen implemented Cruit to revitalize their approach to talent acquisition. The integration of Cruit has led to increased awareness among employees about the importance of referrals, including for female candidates, fostering a more engaged workforce.
"With Cruit, we've seen more hires in less time. We're getting more quality candidates, and our employees are more involved."
Maddy Manli Huang
Recruiter
The Challenge
Before implementing Cruit, Van Lanschot Kempen's referral program was in need of enhancement and greater visibility. While the program existed, employees had limited awareness of its benefits, which led to lower participation rates. The manual tracking process created challenges in managing referrals efficiently, and there was room for improvement in engaging employees to actively contribute to the recruitment efforts. Overall, the program had potential but required a more structured approach to maximize its effectiveness.
Objectives
The Solution
The introduction of Cruit allowed Van Lanschot Kempen to automate their referral system, making it easier for employees to engage with the program. The app's features provided employees with real-time updates on job openings and the status of their referrals, fostering a sense of involvement and ownership.
By implementing an enhanced referral system, Van Lanschot Kempen created a more engaging experience for employees. The platform's structured challenges and rewards motivated employees to actively participate in the recruitment process. This resulted in a notable increase in referrals, particularly for female candidates.
By implementing a gamified referral system, Van Lanschot Kempen was able to create a more engaging experience for employees. The platform's challenges and rewards motivated employees to actively participate in the recruitment process, leading to a significant increase in referrals, including for female candidates.
"With Cruit, employees are now more informed about job openings across the organization. They can easily track their referrals, which has made the entire process much smoother."
Maddy Manli Huang
Recruiter
The Results
Since integrating Cruit, Van Lanschot Kempen has seen a significant uptick in the number of successful hires through referrals. In just 6 months, they achieved 23 hires from 321 referrals, with a notable rise in employee participation. The platform generated over 650 shares of job opportunities, leading to 193,300 unique impressions and significantly increasing the visibility of their open positions.
23
Hires
in 6 months
51%
Apply to Hire
830
Total shares
260k+
Job Views
"We now have more engaging approach to motivate employees to refer candidates and contribute to our recruitment efforts"
Maddy Manli Huang
Recruiter
The Future with Van Lanschot Kempen
With Cruit, Van Lanschot Kempen's referral program has transformed into a vital component of their recruitment strategy. The organization plans to continue utilizing the platform to maintain high levels of employee engagement and to explore further enhancements, such as personalized challenges aimed at increasing referrals for female candidates and broader recruitment initiatives.