Industry
E-learning
Size
232 employees
Office
Amsterdam
Mission
Stimulate an inspiring journey of knowledge acquisition and growth
Overview
Studytube, a leading e-learning service provider, has transformed its recruitment process and employee engagement by using the Cruit app. This collaboration has resulted in an impressive 35% apply to hire rate, with seven successful hires to date. The seamless integration of Cruit into Studytube's ATS system has promoted greater efficiency, enhanced communication, and boosted company visibility. In just a few months, the app has generated over 5,000 job views, effectively turning employees into ambassadors for the organization and driving the growth of its referral program.
"As a software company, it was time we upgraded from our manual system. Cruit has been a game-changer, streamlining our recruitment process."
Lara Vreeke
Head of People Ops
The Challenge
A year ago, Studytube made the strategic decision to focus on employee referrals—and the impact was immediate. The share of hires from referrals soared from 4% to 25%, proving just how powerful employee networks can be in recruitment.
However, the referral process itself remained outdated. Employees had to email CVs manually, making the system time-consuming, untrackable, and frustrating. This lack of structure made it hard to manage high volumes, track referral progress, or keep employees motivated to participate.
Without real-time updates or a central platform, communication gaps grew, and employees felt disconnected from the hiring process. Engagement suffered, despite the program’s clear success.
Now, Studytube has set a new goal: 30% of all hires via referrals. To get there, it’s rethinking its approach—looking to streamline the process, increase transparency, and make it easier and more rewarding for employees to refer top talent.
Objectives
The Solution
With Cruit's efficient processes and user-friendly interface, companies can focus their energy on nurturing relationships and making meaningful connections, rather than getting stuck in administrative work.
Cruit’s employee dashboard offers insightful data to employees such as number of employees who have downloaded the app, total referrals, total job shares, as well as job views. This gives the recruitment team a comprehensive understanding of the effect of their referral program, and makes it incredibly easy to track.
"Exploring our recruitment analytics with Cruit has been eye-opening. It’s revealed clear patterns—like customer service teams sharing jobs via WhatsApp, while senior account execs prefer LinkedIn. These insights are key to understanding our workforce and refining our hiring strategy."
Lara Vreeke
Head of People Ops
What do StudyTube employees say about Cruit?
The Results
Introducing rewards and gamification into a referral system may initially raise concerns about potential declines in the quality of referrals, as employees might prioritize earning prizes over recommending genuinely qualified candidates. However, it's fascinating to observe that this apprehension barely ever materializes. While the allure of rewards undoubtedly plays a role in motivating employees to participate in the referral program, most individuals remain committed to maintaining the integrity of their recommendations.
20
Referrals
7
Hires
35%
Apply-to-Hire
5K+
Job views
"After implementing the Cruit reward system, our volume of applicants increased, yet our quality of applicants remains high"
Lara Vreeke
Head of People Ops
The Future with StudyTube
Cruit is committed to continuing its partnership with Studytube and significantly increase referrals and hires. By fostering greater employee engagement and streamlining the referral process, Cruit looks forward to driving even more success for Studytube’s recruitment efforts in the future.