Industry
Mechanics - Elevator maintenance & repair
Size
275 employees
Office
Barneveld
Mission
Provide high-quality, reliable, and sustainable elevator services, focusing on safety and excellent customer service.
Overview
SkyLift is the largest brand-independent service provider for elevators, celebrating its 20th anniversary with over 280 employees. By implementing the Cruit referral app, SkyLift revitalized their referral program, achieving impressive engagement rates and facilitating easier referrals. The "Cruit Challenge" introduced gamified elements and real-time tracking, resulting in a stronger sense of community and collaboration among employees. Through this innovative approach, SkyLift has effectively enhanced their recruitment strategy while reinforcing their commitment to service excellence.
"With Cruit, we gave an identity to our referral program, making it a vital part of our recruitment strategy."
Dwayne van Rooijen
Corporate Recruiter
The Challenge
SkyLift's referral program was delivering decent results but lacked structure as employees referred candidates informally through emails or phone calls. As the company grew, this manual approach became unsustainable, leading to missed opportunities and inefficiency. Many employees were unaware of the program, and those who knew found the process cumbersome. Recognizing the need for automation and better communication, SkyLift chose Cruit to streamline the referral process, provide a distinct program identity, and improve tracking, making it easier to engage employees and align with the company's hiring goals.
Objectives
The Solution
To enhance their recruitment strategy, SkyLift implemented the Cruit employee referral software to boost engagement and streamline the referral process. This initiative, recognized as the "Cruit Challenge," transformed the program into a central component of SkyLift's hiring strategy. Real-time tracking allowed employees to monitor their referrals easily, fostering ownership and reducing the need for repetitive inquiries to HR.
SkyLift also introduced quarterly in-app challenges that gamified participation, rewarding employees with prizes for successful referrals and promoting friendly competition. These challenges not only made the referral process enjoyable but also strengthened community bonds among employees. Cruit provided marketing support to effectively promote the referral program across the organization.
"The in-app challenges made it a lot easier for us to refer someone; it turned the process into something enjoyable."
Dwayne van Rooijen
Corporate Recruiter
The Results
Since implementing the Cruit referral program, SkyLift has witnessed substantial improvements in their recruitment efforts. The percentage of hires derived from referrals increased from 15%, with our goal set to reach over 25%, demonstrating the program's effectiveness. Employee engagement significantly increased, with many employees actively discussing potential referrals and eagerly participating in gamified challenges. This initiative not only enhanced individual contributions but also strengthened SkyLift's company culture, fostering a sense of community and collaboration among employees. As a result, staff members feel more invested in the company's success, creating a more unified and motivated workforce.
16
Hires
in 9 months
70
Referrals
1000+
Shares
80k+
Job Views
"The engagement from our employees has skyrocketed; they're now more involved and excited to contribute to the company's growth through referrals."
Dwayne van Rooijen
Corporate Recruiter
The Future with Skylift
SkyLift's partnership with Cruit has transformed their referral program from a neglected process into a vibrant and engaging initiative. By utilising the features of the Cruit referral program and actively encouraging the use of the app, SkyLift not only improved their hiring metrics but also strengthened their company culture, making it a win-win for both the organization and its employees. As SkyLift continues to grow, they are well-positioned for future success, thanks to a robust referral strategy that aligns with their core values of service and community.