Industry
Field Marketing and Sales Agency
Size
600+ employees
Office
Sneek
Mission
Create desire, strengthen brands
Overview
Hamilton Bright is a leading field marketing & sales agency, specializing in sales, brand activation, and marketing intelligence. They focus on creating desire and strengthening brands through innovative trade marketing and merchandising solutions. Hamilton Bright was facing challenges with its referral program, from a lack of engagement to inefficient processes. By partnering with Cruit, Hamilton Bright transformed its recruitment strategy, particularly through its field-based employees, achieving greater transparency, better hires, and faster recruitment cycles. The integration of Cruit has become a vital part of their employee referral process, increasing engagement and drastically improving the quality of hires.
"Our referral process was unclear, with low employee engagement. Cruit brought structure and significantly boosted participation."
Dennis Schotanus
Manager Recruitment
The Challenge
Before implementing Cruit, Hamilton Bright's referral program was disorganized obscure. Referrals were lost or delayed due to reliance on handwritten notes or emails. Due to the scattered nature of the system, many referrals were not followed up in time, resulting in missed hires. Employees, especially those in the field, were not actively involved in the referral program, as they had little visibility into its benefits.
Objectives
The Solution
Hamilton Bright introduced the Cruit referral platform, making a significant difference in how they managed and executed their referral strategy. Cruit automated the referral system, allowing for easy tracking and follow-up. This led to fewer missed opportunities and a more organized approach. With the Cruit app, field employees could easily participate in the referral program, making the process more inclusive and accessible for all staff. With in-app challenges and rewards, Cruit gamified the referral process, making it fun and competitive, which increased participation.
The introduction of Cruit was a game changer for Hamilton Bright. It has given structure to their referral program and increased engagement from their employees. The platform allowed them to make the referral process easier and more effective, boosting their overall recruitment strategy.
"The in-app challenges with Cruit have motivated our employees to refer more candidates. It made the process fun and interactive."
Dennis Schotanus
Manager Recruitment
What do Hamilton Bright employees say about Cruit?
The Results
Since integrating Cruit, Hamilton Bright has experienced notable improvements. They saw a significant increase in hires within a shorter period. In just three months, they made 19 hires through referrals. The employee participation rate in the referral program skyrocketed, especially among field employees who previously had minimal involvement. The quality of hires through referrals increased, with a 35% conversion rate from application to hire.
19
Hires
in 3 months
35k+
Job views
500+
Total shares
53%
Employee Retention
"With Cruit, we've seen more hires in less time. We're getting more quality candidates, and our employees are more involved."
Dennis Schotanus
Manager Recruitment
The Future with Hamilton Bright
With Cruit, Hamilton Bright's referral program has evolved from a chaotic system to a robust recruitment tool. The company plans to continue leveraging the platform to keep employees engaged and motivated. Future plans include incorporating more personalized challenges and utilizing Cruit for broader recruitment efforts across their regions.