Industry
Manufacturing
Size
5000 employees
Office
Amsterdam
Mission
Delivering the next generation of delicious, natural, nutritious food; more affordable & more sustainable
Overview
Branded food champion Flora Food Group delivers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents. Flora Food Group, recognized the need to modernize its referral recruitment strategies. With a focus on leveraging employee referrals, the company turned to Cruit to enhance its existing processes and create a more user-friendly experience for its employees.
"Our referral program is now a key driver of talent acquisition, and we couldn't be happier with the outcomes we've achieved with Cruit."
Bianca Eder
Global Head of Talent Aquisition CoE
The Challenge
Before partnering with Cruit, Flora Food Group faced challenges in its referral program. The previous referral software was not only difficult to navigate but also failed to engage employees effectively, leading to low participation rates. The inconvenient process required employees to log into an external website to make referrals, which created barriers to participation. Additionally, the lack of centralized tracking and analytics made it difficult to measure the effectiveness of the program. This approach affected Flora's ability to attract top talent and fully leverage the power of employee referrals, prompting the need for a more streamlined and user-friendly solution.
Objectives
The Solution
Cruit provided Flora Food Group with a comprehensive solution that addressed the specific challenges faced in their referral program. The implementation of the Cruit app was a game-changer, offering employees 24/7 access to make referrals easily from their mobile devices. This user-friendly interface eliminated the barriers associated with the previous system, making it simple for employees to engage in the referral process at their convenience. Additionally, Cruit offered customized marketing materials and communication strategies that effectively promoted the referral program, ensuring that employees were well-informed and motivated to participate.
Flora utilized various internal marketing strategies to raise awareness and excitement for the new referral program. This included live training sessions for Talent Acquisition (TA) teams, eye-catching banners in common areas, and regular updates during town hall meetings. By integrating Cruit into Flora's referral policy, all referrals were centralized, streamlining tracking and analytics. This not only formalized the referral process but also offered valuable insights for data-driven improvements. Overall, Cruit's solutions transformed Flora's referral program into a more efficient and engaging tool for attracting top talent.
"Cruit's flexibility and customer focus allowed us to tailor the referral program to our needs, making it more accessible and engaging for our employees. "
Bianca Eder
Global Head of Talent Aquisition CoE
The Results
The partnership with Cruit delivered strong results for Flora Food Group. Referral numbers and employee engagement rose significantly, leading to more hires—especially in hard-to-fill manufacturing roles. Cruit’s real-time analytics gave HR valuable insights, enabling smarter, faster adjustments. The streamlined process reduced admin work, letting TA teams focus on candidates. Employees praised the system’s ease of use, boosting both the quantity and quality of referrals and strengthening Flora’s hiring success.
445
Referrals
73
Intros
250+
Shares
126k+
Job Views
"The integration of Cruit has not only streamlined our referral process but also empowered our employees to take an active role in shaping our workforce."
Bianca Eder
Global Head of Talent Aquisition CoE
The Future with Flora Food Group
Looking to the future, Flora is enthusiastic about its partnership with Cruit. The company intends to maximize the platform's capabilities, broadening its impact and maintaining strong employee engagement in the referral process. With a focus on innovation and continuous improvement, Flora is well-positioned to significantly enhance its recruitment initiatives.