Industry
Online Supermarket
Size
400+ employees
Office
Amsterdam
Mission
Super fresh food, better delivered
Overview
Crisp is the supermarket app for super fresh food delivered to homes throughout the Netherlands sustainably and with care. Using the Cruit referral app, Crisp has been able to expand their referral program reaching an engagement rate of 90%, leading to 138 hires. Crisp also gave their employer branding a massive boost with over 2,200 job shares and created a renewed sense of community by empowering their employees to find new co-workers.
"With Cruit, we carry our Crisp value: 'we achieve it together' AND bring in the talent we need to achieve our mission. Those two goals were united by the Cruit app"
Michiel Roodenburg
Co-founder & Chief Impact Officer
The Challenge
Crisp’s referral program was performing well, relying on word of mouth to drive employee participation. However, rapid growth created new challenges. As the team expanded, it became harder to maintain engagement and awareness at scale.
To keep up with growth, Crisp wanted a more efficient and cost-effective approach—one that made referring easier and clearer for employees. They aimed to improve communication around ideal candidate profiles to avoid costly mishires and ensure high-quality referrals.
Additionally, Crisp wanted better insights into their referral funnel, from number of referrals to hires, to support smarter, data-driven decisions.
Objectives
The Solution
Together with Crisp, Cruit organized a highly successful Launch Day at the Crisp headquarters in Amsterdam. Within one day, over 90% of the employees downloaded the Cruit app & created an account. During the following months until today, the success of the referral program was closely monitored with periodic reports and customer success meetings, bringing out the full potential of the referral program.
With the mobile Cruit app, employees now had the referral program always 'in their pocket'. With Cruit, a referral was made immediately as inspiration struck, whether at work, at home, traveling or at a social function, in a simple and natural way.
Employees could track how their referrals progressed through interview stages in the app.
This provided high engagement levels and a direct incentive for employees to refer again, as opposed to having to wait potentially months to know whether their referral would be hired.
Cruit enabled Crisp to identify their top performers and reward them, using the Leaderboard and Challenges in the App and the HR Analytics Dashboard. For example, the employee that facilitated the first hire through Cruit won a professional coffee machine, creating a buzz in the office that lasted for weeks.
"Cruit is the most important channel for the visibility of our jobs."
Michiel Roodenburg
Co-founder & Chief Impact Officer
What do Crisp employees say about Cruit?
The Results
221
Referrals
138
Hires
3,500+
Shares
180k+
Impressions
"The quality of candidates through Cruit is very high. All of them were seriously good candidates, zero people who are irrelevant."
Michiel Roodenburg
Co-founder & Chief Impact Officer
The Future with Crisp
Soon, Cruit is planning to open up their app for external referrals. With this, not only employees can share the jobs and earn up to €1,500 per hire, but anyone who downloads the Cruit app. In this way, companies can extend their referral program by more than 40% and reach unreachable networks.