Industry
Security and Investigations
Size
5,500 employees
Office
Breukelen, Utrecht
Mission
We help make your world a safer place.
Overview
Securitas, a leading security services provider, faced significant challenges in recruiting qualified personnel in a diverse and dispersed labor market. Traditional recruitment methods were proving inefficient, leading to high costs and pressure on their recruitment team.
"We've seen a remarkable increase in the quality of candidates since implementing Cruit"
Emma Visser
Manager Recruitment and Labour Market Strategy
The Challenge
The recruitment process showed room for improvement, as bulk methods sometimes resulted in fewer high-quality hires than expected. This meant the team had to conduct more interviews to find the right candidates. Differences in applicant responses by location also created some inconsistencies in the process. These challenges increased costs and added pressure on the recruitment team.
Objectives
The Solution
Securitas partnered with Cruit, a user-friendly app that allows employees to easily share job openings within their networks. This innovative approach not only increased engagement among staff but also introduced a competitive element to the referral program, making participation more enjoyable for employees. By gamifying the recruitment process, employees were motivated to refer qualified candidates from their personal and professional circles
The app's intuitive design made it simple for users to track referrals and see the impact of their contributions, fostering a sense of ownership and pride in the hiring process. As a result, Securitas was able to tap into a broader talent pool, enhancing their recruitment efforts while simultaneously boosting employee morale and collaboration.
"What attracted us to Cruit was the ease of sharing job vacancies and the ability to add a competitive element"
Emma Visser
Manager Recruitment and Labour Market Strategy
The Results
Since implementing Cruit, Securitas has seen a higher hiring rate via Cruit (30%) compared to their regular recruitment methods (10%). The quality of candidates has also improved, with more applicants coming through employee referrals, providing a competitive edge in the recruitment process.
30%
Referral-to-Hire Rate
209
Hires
694
Referrals
220k
Impressions
"We now have candidates coming through our employees, giving us an advantage in the recruitment process."
Emma Visser
Manager Recruitment and Labour Market Strategy
The Future with Securitas
Securitas is committed to further expanding the referral program by increasing user participation and enhancing employee engagement. The company aims to leverage platforms like LinkedIn to broaden its reach and attract more qualified candidates.